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  • Writer's pictureGordon Bjorman

Why the SaaS Sales Demo Method is Awful for SMBs



If you're an SMB owner or manager, chances are you're always on the lookout for new software that can help you streamline your operations and improve your bottom line. But when it comes time to demos, you might be wondering why the sales process has to be so complicated on your end. After all, shouldn't the software speak for itself?


Unfortunately, far too many SaaS companies use an integration demo method that is simply awful for SMBs. What is this demo method? It's self-guided integrations that are supposed to be installed in your current environment. This can create all sorts of problems and frustrations emerge, especially when it's not clear how the software will work with existing production systems.


The fact is, most professional services SMBs (physicians, lawyers, accountants, etc.) don't have a technology sandbox for testing and validating new applications. Asking them to install software in their current environment and then test it out is like asking them to take a step backwards. It's no wonder so many SMBs are reluctant to try new software!


Fortunately, there is a better way. Carousel Technology Group we believe in providing live demos that are tailored specifically to each client's needs. We'll work with you to understand your business goals and then show you the desired platform can help you achieve those goals.


If you're an SMB owner or manager, the last thing you want is to waste time on a software demo that doesn't give you the information you need. That's why Metric Marketing offers guided demo assistance to ensure the potential system shown is specifically to your business goals. We can help you achieve those goals by serving as your advisor during your platform search. To learn more about our process or to schedule demo assistance for your team, contact us today.



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